Sneak Peek: Roundtable Webinar on Social Media
As I prepare for my departure from the Network, I wanted to pass along my knowledge from launching and maintaining our campaigns on social media. Before I dive in I wanted to point out that LGBT individuals are more likely to use social media than the general population. With that being said, here is the preview for my social media webinar being held on Wednesday June 30th at 12pm EST! (Register here…)
- You can link your twitter account to your facebook status. This has mixed pros and cons because while you can hit two different mediums with one update, if you use twitter talk in your facebook status it might not be as welcoming or targeted.
- While the Network does have a friend page, having a fan page for your organization allows you to receive weekly updates from Facebook on page traffic including number of views and new members. With the new realm of social media changing and altering so frequently, its quite hard to evaluate these mediums overall so the more data you can collect to show oomph the better!
3) Blog: Sites such as blogger and wordpress are online publishing tools. The network uses their blog to highlight new resources and stories that surround LGBT tobacco control. My experience has been that Facebook has more online traffic than a blog. That doesn’t mean blogging should be ignored however! My suggestion? Post any blogs you have in your Facebook status. This allows you to get your information out there to audiences that might not usually be exposed to your information (e.g., twitter followers who might not read blogs regularly). You can shorten the web URLs by using sites such as tinyurl.com and bit.ly.
Supportive site runner-up: Youtube
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