The Network

for LGBT Tobacco Control

Tips for how to get health promotion messages into LGBT blogs

By Scout
Director
Network for LGBT Health Equity
A project of The Fenway Institute, Boston, MA
Reporting from Netroots Nation LGBT Pre-Conference, Minneapolis, MN
 

It's a packed room of bloggers and LGBT orgs at the Netroots LGBT Pre-Conf

We all have to build new skills

Remember just last year when many state dept of health folk were blocked from Facebook, Twitter and other social media? Well, perhaps because the feds have set a standard of using social media for their routine promotion work, we all now realize that Facebook, LinkedIn, Twitter… all these are tools we will need to understand and use in order to ace health promotion work in this new era.

Well, despite the fact that you are reading this on a blog, don’t think we’re not as overwhelmed with all these new media as everyone else. We’re trying our hardest to learn how to use these new tools effectively. But boy it’s a lot.

Many of you know, lots of our LGBT print media has already gone out of business, some have switched to an all online format, some have just folded. This struggle is one of the reasons why the print media is really susceptible when folks like RJR Reynolds start pumping SNUS ads. Like happened in Minnesota, it’s often a real challenge to get the magazine or newspaper to refuse these ads in todays world. Face it, this is one of the main reasons why we have to struggle to raise awareness that we have health disparities like our crazy high smoking rate. It’s long past time for us to take some tips from major corporations and start being more savvy about how to get healthy messages integrated into LGBT media. But how do we do it with a fraction of their funding?

So, you know we’re at this Netroots LGBT Pre-Conf today… I’m listening avidly to all the many LGBT bloggers in the room. Let me share a bit of what I’ve learned about smart strategies for getting those healthy messages into LGBT online media.

First, what are the bigger LGBT blogs?

It’s a little hard to figure out exact readership, and some focus more on social versus serious messaging, but at least each of these LGBT blogs should be on our radar screens.

Tips for getting coverage in LGBT blogs

  1. Buy ads in them! Yes, the blogs are absolutely independent, but this is one way to start building a relationship which helps get your news noticed.
  2. Offer to write for a blog. One of the big ones, Bilerico.com is actively seeking new contributors now, go on, sign up, one way to get health covered is to write the posts ourselves.
  3. Repost their stories on Twitter/FB, comment on the stories online, just start engaging with them.
  4. Make a short list of the editors of each of those blogs and send them press releases whenever you think somethink is news. Don’t worry if it’s not national, local is ok too. Pics help too.
  5. Give bloggers scoops or first rights to breaking news, this is one fast way to build a relationship.
  6. Write op-eds about health issues and submit them to blogs (customize them for each submission). See some of the op-eds we put up on the IOM report to see a sample of style.
  7. Did I mention buy ads on them? This seems to be a seriously underutilized strategy. Yet some of the blogs above get 40k views/day… that’s a lot of eyeballs we’d like to have reading our health messages, right?

Many of these strategies will work just as well for your local LGBT media as well. And many of them can be real smart strategies for health departments or hospitals to use as a way to demonstrate that your services are LGBT-friendly.

OK, now off I go to try to put some of these strategies into action!

June 15, 2011 Posted by | Action Alerts, APHA, Blogs en español, Break Free Alliance, CPPW, Creating Change, Creating Change 2010, Creating Change 2011, Minnesota, National Coalition for LGBT Health, NatNet, Presentations, Puerto Rico, Resources, Scholarship Opportunity, social media, Steering Committee, Tobacco Policy, two_spirit_wellness, Uncategorized, USSF, USSF_mlp, webinar | , , , | Leave a comment

Developing and Sustaining Integrated Tobacco and Chronic Disease Programs

Another Gyour1mainman post…

I went to a session focusing on Developing and Sustaining Integrated Tobacco and Chronic Disease Programs. This session was presented by Marlin Williams, from the Health Promotions Council in Philadelphia.

The Health Promotion Council was initiated originally to address hypertension through education and control programs. As the program grew they began working on other issues including tobacco control. The organization has been incorporating a wide variety of chronic disease programs in their work for quite some. He talked about “Cultural Listening” and the importance of listening to the specific needs of your diverse communities. So if your going to do an education program for a specific population you should bring members of the population together and listen to their needs and was to reach them directly. Make sense right? He also discussed how the organization changed throughout the process. It is important to have your leadership/management onboard and in support of integration which might mean taking the opportunity to educate on the benefits and taking the opportunity to address challenges with your organization as a whole. He talked about how it is important to address your program/populations needs in the process, and that some programs can integrate with ease while some should focus on its specific issues based on the community you serve. So I take from this presentation to address your programs/populations specific needs you need to listen to your communities… focus on WHY integration is or is not needed, WHAT to implement based on your communities, and HOW an integrated approach would work with your specific communities… It takes planning. It’s better to make a plan and work with your constituents moving forward then to jump right in with out the proper support and buy in from your organization or community!

May 11, 2010 Posted by | Break Free Alliance | Leave a comment

The Risks Associated with Continued Tobacco Use Among the HIV + Community

A Gyour1mainman Blog…

After lunch and the fabulous band, (which I hope you viewed the lunchtime at Hotel Monteleone blog to see the video), I attended a session presented by Danielle Grospitch from Tobacco Free Lake County. Her Presentation:  The Risks Associated with Continued Tobacco Use Among the HIV + Community was amazing. It is estimated that 50-70% of people living with HIV in the U.S. smoke. She went on to say people living with AIDS are living longer, but not if they are HIV+ and smoke.

As you may or may not know tobacco causes a reduction in the immune function, and that smoking can interfere with the metabolism of HIV medications. So as you may know and she reiterated in her presentation HIV+ individuals need to quit, and something you don’t know is that majority of HIV+ individuals want to quit. So she has been working with the HIV+ community and has implemented a cessation program to assist in a successful intervention in assisting individuals quit. She believes that in order to help people quit you need to have a comprehensive program, and look into the right NRT to assist in individuals quit attempt. For instance Bupropion (Zyban) has been fount to interfere with the efficacy of protease inhibitors used by HIV patients. She identified tasks in order to create a program and encourages everyone to become more knowledgeable and reach out to local resources if they are interested in working with the population as well as ensuring cultural diversity within your programs. She also talks about using the 5 A’s, Ask, Advise, Assess, Assist, and Arrange splashed with Motivational Interviewing. Overall this was such a great presentation and I will have to see if I can get her to do a presentation for us. I think both her and Barbra Warren have great examples of how to assist in helping HIV+ people quit. We will be sure to get them on a call together and really expand on working with this population. Stay tuned for this is the very near future.

May 11, 2010 Posted by | Break Free Alliance | | 1 Comment

Promising Practices Achieving Health and Social Equity in Tobacco Control Conference Highlights

Ok, so I have been thinking about my time at the Promising Practices Achieving Health and Social Equity in Tobacco Control Conference and have to say the conference was amazing… I was overloaded with so much great information! This conference provided a wealth of knowledge, especially with the new wave of integration of chronic disease & tobacco control.  So you see a couple recap posts later this morning…

May 11, 2010 Posted by | Break Free Alliance | Leave a comment

“Soul Rebels Brass Band” Lunchtime at the Hotel Monteleone

This was too good not to share…

Make sure you check it out!

Gustavo

April 27, 2010 Posted by | Break Free Alliance | Leave a comment

“My Butt Hurts” “What”

I thought this was a great side to share with all of you first and foremost…

Integrating Tobacco Control into Chronic Disease Programing:

Strategic planning and Collaboration at the State and Community Level:

Breaking Down the Silos: New Hampshire (NH) Tobacco Prevention and Control’s Collaboration with Chronic Disease Programs has the audience rolling…

With reduced funding to their CDC contract NH, has shifted to integration with state-level Chronic Disease Programs.  They identified objectives of collaboration to be able to effectively move forward in the integration process.  They focused on making the NH Try To STOP TOBACCO Resource Center a more active tool that Chronic Disease Programs can promote within their services. Additionally they noted that you should have a vested interest in the Chronic Disease Programs, know the staff, program goals, and clients, capacity, coverage and  LOOK FOR OVERLAP!

So in closing, as we move forward with decreased funds we need to find ways to move forward WORKING SMARTER, NOT HARDER!

Talk with you all soon – Gustavo

April 27, 2010 Posted by | Break Free Alliance | Leave a comment

Good Morning from New Orleans

Hello Everyone,

I am at the Promising Practices: Achieving Health and Social Equity in Tobacco Control Conference in New Orleans right now… This conference has brought together over 300 individuals from National Networks, Non-Profit Organizations, the Healthcare Industry, Religious Organizations and beyond… Everyone is here for a common reason: To seek promising practices to aid in the elimination of tobacco-related disparities among priority populations. The line of up speakers and presenters are exquisite! I will be sure to blog every step of the way to keep you all informed of all of the amazing work that is taking place around the country… Make sure you stay tuned, add comments, ask questions… If you want me to say HI to a friend that is here, let me know! Our blogs are interactive so please share your comments for others as well!

I am going to sign-off now for the moment but before I go I want to leave you with this photo that I titled “community” taken from Bourbon St. yesterday.. ENJOY

Much Love,

Gustavo

April 27, 2010 Posted by | Break Free Alliance | Leave a comment

   

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