The Network

for LGBT Tobacco Control

Tips for how to get health promotion messages into LGBT blogs

By Scout
Director
Network for LGBT Health Equity
A project of The Fenway Institute, Boston, MA
Reporting from Netroots Nation LGBT Pre-Conference, Minneapolis, MN
 

It's a packed room of bloggers and LGBT orgs at the Netroots LGBT Pre-Conf

We all have to build new skills

Remember just last year when many state dept of health folk were blocked from Facebook, Twitter and other social media? Well, perhaps because the feds have set a standard of using social media for their routine promotion work, we all now realize that Facebook, LinkedIn, Twitter… all these are tools we will need to understand and use in order to ace health promotion work in this new era.

Well, despite the fact that you are reading this on a blog, don’t think we’re not as overwhelmed with all these new media as everyone else. We’re trying our hardest to learn how to use these new tools effectively. But boy it’s a lot.

Many of you know, lots of our LGBT print media has already gone out of business, some have switched to an all online format, some have just folded. This struggle is one of the reasons why the print media is really susceptible when folks like RJR Reynolds start pumping SNUS ads. Like happened in Minnesota, it’s often a real challenge to get the magazine or newspaper to refuse these ads in todays world. Face it, this is one of the main reasons why we have to struggle to raise awareness that we have health disparities like our crazy high smoking rate. It’s long past time for us to take some tips from major corporations and start being more savvy about how to get healthy messages integrated into LGBT media. But how do we do it with a fraction of their funding?

So, you know we’re at this Netroots LGBT Pre-Conf today… I’m listening avidly to all the many LGBT bloggers in the room. Let me share a bit of what I’ve learned about smart strategies for getting those healthy messages into LGBT online media.

First, what are the bigger LGBT blogs?

It’s a little hard to figure out exact readership, and some focus more on social versus serious messaging, but at least each of these LGBT blogs should be on our radar screens.

Tips for getting coverage in LGBT blogs

  1. Buy ads in them! Yes, the blogs are absolutely independent, but this is one way to start building a relationship which helps get your news noticed.
  2. Offer to write for a blog. One of the big ones, Bilerico.com is actively seeking new contributors now, go on, sign up, one way to get health covered is to write the posts ourselves.
  3. Repost their stories on Twitter/FB, comment on the stories online, just start engaging with them.
  4. Make a short list of the editors of each of those blogs and send them press releases whenever you think somethink is news. Don’t worry if it’s not national, local is ok too. Pics help too.
  5. Give bloggers scoops or first rights to breaking news, this is one fast way to build a relationship.
  6. Write op-eds about health issues and submit them to blogs (customize them for each submission). See some of the op-eds we put up on the IOM report to see a sample of style.
  7. Did I mention buy ads on them? This seems to be a seriously underutilized strategy. Yet some of the blogs above get 40k views/day… that’s a lot of eyeballs we’d like to have reading our health messages, right?

Many of these strategies will work just as well for your local LGBT media as well. And many of them can be real smart strategies for health departments or hospitals to use as a way to demonstrate that your services are LGBT-friendly.

OK, now off I go to try to put some of these strategies into action!

Advertisements

June 15, 2011 Posted by | Action Alerts, APHA, Blogs en español, Break Free Alliance, CPPW, Creating Change, Creating Change 2010, Creating Change 2011, Minnesota, National Coalition for LGBT Health, NatNet, Presentations, Puerto Rico, Resources, Scholarship Opportunity, social media, Steering Committee, Tobacco Policy, two_spirit_wellness, Uncategorized, USSF, USSF_mlp, webinar | , , , | Leave a comment

Nutrition, physical activity & tobacco? Bring it on!

DNPAO

Using the bike to draw the interest of the diet and nutrition folk!

by Scout

Network Director

Doctuh Scout looking ever so "cool" at the CDC conference.

CDC’s Wellness Conference + hotmath

This is it folk, the first time ever CDC has convened not just the state tobacco control staff from around the country, but our new partners in the latest greatest health mashup, the nutrition and exercise folk too! So it seems like hot new math for health folk is the following.

Tobacco + Exercise + Nutrition = Wellness!!!

And of course ya really wanna understand the new math for health folk at a national and local level, it seems like maybe I should correct it to be the following.

(Tobacco + Exercise + Nutrition)policy = Wellness policy

Yup, it’s all about policy these days. Why? Well, after some great charts this morning (which I should write more about later) it seems to boil down like this… policy changes health behaviors in a way that all the good information in the world can’t seem to affect. Ok, take it even further, money appears to change health behavior in a way good information and intentions can’t. How? Well, for example we see that smoking rates are incredibly affected by taxes on cigarettes. One of the new things you might see coming to you soon are policy campaigns to add similar taxes to SSBs. Uh… what are they? Sugar Sweetened Beverages. Seems like folk are getting a crazy amount of their calories from SSBs, and so taking lessons from the tobacco arena, public health folk are starting to push excise taxes for SSBs. While it seems like a small bit of the overall obesity epidemic, apparently SSBs are a pretty large lever to create some change.

DNPAO? Worst acronym ever!

But I gotta say one thing, the nutrition and exercise folks need some acronym help! DNPAO <- what in the world does that mean? Wait wait… people tell me it’s Diet Nutrition Physical Activity Obesity. Oh yah that rolls off the tongue. But then, being part of the LGBTQQIA block, um, I guess I can’t really be the one to register the complaint.

Working on Wellness? We want you too!

With Healthcare Reform and this recent $650M of state stimulus money on Wellness the feds put out, the emphasis on Wellness is only going to increase in the coming years. Which as public health folk, I’m sure we all will love. Face it, there’s something comforting about working on a prevention-based model, instead of our usual uh-oh-look-what-kinda-disasterous-effects-years-of bad-health-creates model. (<- I believe that’s its formal name) But – there’s no LGBT network for wellness (yet!). So… we really wanna link up these wellness folk too and help connect them with the LGBT experts like we do for tobacco. You can see the picture up there of the sign I just tacked on my bike that this conference, me shamelessly using the bike to try to get the attention of the state Wellness policymakers here. Cause come on everyone, this $650M of Wellness money alone means there’s big new projects in every single state, and we definitely want these folk to be including LGBT outreach and programs in those projects. I mean, especially if it’s all about policy these days, don’t tell me LGBTs don’t have deep policy inroads in every single state. (can you say civil rights battles?)

And hurry up already!

Ya know. I’m thinking about this new nutrition, exercise, and tobacco mix, and I’m thinking hmmmm… I’m the Director of the Network for LGBT Tobacco Control, and I’ve worked hard to get myself a kit where I can take my folding bike everywhere I go. Take it off the luggage carousel, take it outta the bag, put the bag on back and roll right away from the airport. Why? Well, main reason I usually give is that it’s near impossible to eat in hotels. As a vegetarian, you put me in a hotel and I’m stuck with white pasta and salads until I can get free and go get my own food. Of course, I also love my biking, it makes me happy. (don’t even ask me how many bikes I have). But so… let’s see, healthy eating, exercise and tobacco all rolled into one ball? Like maybe I could go to a meeting, get some vegetarian food at the hotel, find a bike lane on the street, and have it be in a tobacco-free city? Yes siree, let’s hurry up and get this work integrated everywhere! It’s a natural fit, and I’ve been waiting a long time for it.

June 8, 2010 Posted by | CPPW, NatNet, Tobacco Policy | , , , | Leave a comment

National Networks Meeting, Best & Promising Practices

What is the definition of a Promising Practice or Best Practices? If you ask 100 people this same question you might just get 100 different responses. We might see common themes but overall depending on the institution the definitions vary. With that being said how do we create a common strategy or process for National Networks to develop Best and Promising Practices?

As disparity Networks we are charged to create lasting change for our communities and how we showcase the work we are doing differs. TheNational Networks will be working together to streamline the way we create and disseminate Best and Promising Practices as Networks. We will be sure to update you as we progress and keep you posted with the strategies we create.  It looks like it will be a long journey but there is hopes to have this set within the next 6 months or so stay tuned!

More to come soon,

Gustavo

Program Manager

March 23, 2010 Posted by | NatNet | Leave a comment

National Networks Consortium Meeting in Miami

What happens when you have all 6 Disparity Networks in one room…

Utter Chaos, but once the debauchery dies down and the work begins to commence you get a room filled with magnificent people… people dedicated, and determined to create change in the field of Tobacco Control.

Currently I am in Miami representing the network showcasing all of the great work we have been doing and strategizing together as a consortium to build and strengthen our Networks as we progress and move forward for the coming years…

Stay Tuned and I will recap at the end of the day all the amazing work being discussed throughout the day…

March 22, 2010 Posted by | NatNet | Leave a comment

   

%d bloggers like this: