The Network

for LGBT Tobacco Control

Transgender Inclusion within Organizations Serving the LGBT Community

by Emilia Dunham

Reporting on the Transgender Inclusion within Organizations Serving the LGBT Community BrownBag Webinar on November 11th.

On November 11th, we held our Transgender Awareness Week BrownBag Webinar on Transgender Inclusion within Organizations Serving the LGBT Community with special guest co-presenters Susan Forrest and Talia Mae Bettcher. On the webinar, Susan and Talia provided great background on how the transgender community has historically, and is still often, been excluded from the LGBT community. They spoke about challenges of inclusion within the GLBT community like unique tensions that trans people experience from gays and lesbians. This is important to consider when working with the entire LGBT community since trans people may be cautious of even gay & lesbian/LGBT spaces since they feel (and often are) unwelcome in these spaces.

Talia and Susan provided some personal anecdotes that effectively illustrates their points, making the issue of transgender inclusion and sensitivity a real human issue. The two mentioned how it is important to treat transgender people as they deserve to be treated in line with their gender identities, and realize that trans people deserve the same respect as non-transgender people.  For instance Susan spoke about how shocking, irritating and mortifying it was when at a trans education presentation an audience member asked the two graphic questions about their genitals. This clarified the important point in not asking blunt unnecessary questions of transgender people that most people find too personal unless in absolutely necessary (ex. It’s not considerate to ask someone whether or not they have had “the surgery” if they are looking for smoking cessation help.)

In addition to discussing how to best understand how transgender people have been excluded by the gay, lesbian and greater GLBT community as well as how to be sensitive to transgender people, Susan and Talia mentioned how agencies can welcome the transgender community. Susan and Talia started the conversation with a very basic suggestion for including the transgender community by asking whether we have an “Us versus Them” mentality. Agencies should not be thinking about how to bring “them (transgender people)” to “us (the agency)” as agencies should be already seeing transgender people as part of “us” (the agency.) A good start is doing specific outreach to the trans community, offering specific trans services (medical consultations, legal advice, etc), supporting and advocating for trans events like Transgender Day of Remembrance as well as hiring trans individuals. It’s important to realize trans people should not just be hired for specific purposes of outreach or service just for the trans community, but can be seen being valuable employees serving other functions too. Taking these important steps will gain your agency the respect and trust of the trans community who will be more likely to be drawn to the organization.

Susan and Talia

On an administrative point of view, the unique yet justified needs of trans people should be appropriately addressed. For instance, trans people should always be referred with the correct pronoun/name. Similarly, trans folks should not be restricted in bathroom access, but your agency may want to look into converting some bathrooms into single stall of gender-neutral like those listed on this website: safe2pee.org.

This blog doesn’t begin to do their presentation justice as there was tons of information and material, but both the slides of the presentation and audio recordings of the presentation are available below. So you should check it out!

Slides of the presentation are available on our website: http://lgbttobacco.org/files/Trans%20Webinar%20ppt.ppt

If you missed the Webinar, you can listen here: Transgender Inclusion BrownBag Webinar Audio Recording

Resources shared on the call:

The Learning Trans Website is a project of BrownBag presenters Susan Forrest and Dr. Talia Mae Bettcher to produce and highlight trans community-produced knowledge.

National Transgender Discrimination Survey Report on Health and Health Care with nationally significant statistics on transgender health, health care experiences as well as tobacco prevalance rates as discussed on the webinar.

Recommendations for Inclusive Data Collection of Trans People in HIV Prevention, Care, and Services – examines the issue of reliable inclusion of the transgender population in HIV data collection. Topics include questions to ask, helpful implementation of data collection, and resource assistance.

Transgender Awareness Training and Advocacy website: www.tgtrain.org of BrownBag Webinar attendee Samuel Lurie

Safe2pee.org – A community-produced website dedicated to mapping safe restrooms for transgender people across the country. This is both a great resource and an opportunity to contribute.

Transgenderdor.org/ – A website dedicated to raising awareness of Transgender Day of Remembrance (TDOR) and promoting TDOR events across the country.

A few resources mentioned on the call that are specific to transgender men who have sex with men

Transgender Men who Play with Men: http://www.apiwellness.org/tm4m.html

http://www.queertransmen.org

Great site on Paps for Trans Guys: http://www.checkitoutguys.ca/

November 15, 2010 Posted by | Presentations, Uncategorized | , , , | Leave a comment

Tobacco Industry’s Newest Target: Hipsters

In a recent Media Network Web-cast with the Office of Smoking Health, Stacey Anderson and her colleagues presented on their research: Acceptable Rebellion’: Marketing Hipster Aesthetics to Sell Camel Cigarettes in the U.S.

As an urban resident myself, hipsters are a trademark of my area. Ever impressed with their sense of style, I’ll see hipsters hanging out on their stoops or in front of dive bars/cultural venues with their bicycles, tight pants, plaid and retro/alternative clothing. However, just as ubiquitous as the edgy haircuts and tattoe are the cigarettes in their hands. Which is not far from the truth as 56% of hipsters smoke.

So why are these numbers so high? According to the presentation/article, hipsters seek outlets for freedom and self-expression. They admire the kitsch, absurd, eccentric, and Camel has positioned itself to deliver what hipsters are attracted to.

Why has Camel targeted hipsters? For one, since mainstream advertising options have been restricted, tobacco industries have become acquainted with targeting underground, “alternative lifestyles” (ex. the LGBT community).

What makes hipsters easier targets is their often nihilistic outlook on life that influences them to disregard traditional health warnings against smoking.

The tobacco industry is also aware that “underground” culture influences the market, and while hipsters typically intend to be anti-establishment, they often set mainstream trends.

To overcome the fact that hipsters reject mainstream messages, tobacco marketers admittedly aim to get hipsters to think that they started the trend of smoking.

Just as the tobacco industry has targeted sub-cultural groups by essentially manipulating and inverting their own values against themselves, we need to be less straightforward with our intervention strategy. For instance, perhaps we should expose the manipulation of the tobacco industry’s attempt to infuse a corporate, mainstream product into their culture. Another idea that the presenter brought up would be to use advertising campaigns that hipsters may find attractive, like internet based relatable UrbanFuel.org and XpoZLV.com. The latter of which also hosts smokefree alternative concerts.

For more information on this, an abstract and summary of the article is available at the following link. ‘Acceptable Rebellion’: Marketing Hipster Aesthetics to Sell Camel Cigarettes in the U.S.,  (Tobacco Control, June 2010), Yogi Hendlin, Ph.D. candidate, UC Los Angeles and Stacey Anderson, Ph.D., UC San Francisco.

Blog post by Emilia Dunham

Network Program Associate

 

 

Bookmark and Share

 

August 27, 2010 Posted by | social media, Uncategorized | , , , , , | 2 Comments

Youth BrownBag Webinar: Back to School Edition

Youth BrownBag Networking Webinar: Back to School Edition

Wednesday, September 1, 2010

3PM EST

Please join us and the National Youth Advocacy Coalition for a conversation with service providers for LGBTQ youth. What are your strengths and your challenges? What kind of support do you need in this work? Want to strategize on how to build the strengths of your LGBTQ youth programming? For answers and to share opinions on these questions and much more, spend an hour with NYAC and your colleagues for a lively discussion!

This discussion will be moderated by jb beeson and shay(den) gonzalez from NYAC. jb beeson currently serves as the Deputy Executive Director at NYAC and comes from fierce, progressive organizing and community building with queer youth of color communities in California. shay gonzalez comes to NYAC from the Streetwork Project, a drop-in center for homeless and transient youth in Manhattan where he actively developed groups and workshops with, and for, young people around gender, race, class and how they relate to sex and sexuality.

If you would like to register for this call click here. Call in information will be sent directly to registrants.

About the BrownBag Series: Linking people and information: The BrownBag Networking call series is designed to be an open space for, you guessed it, the Network. So pull up a chair and enjoy a virtual lunch with as to network, share, and collaborate with collogues from around the country.

August 25, 2010 Posted by | Uncategorized, webinar | , , | Leave a comment

Best Practices for Internet Outreach

On July 28, the National Youth Advocacy Coalition held a Webinar called ‘Best Practices for Internet Outreach.’

The webinar was presented by guest Ra’Shawn Flournoy, Internet Outreach Coordinator of AID Upstate-Greenville South Carolina

The Objective of the call was to understand how to engage youth in internet outreach and understanding the best practices for conducting outreach and what tools exist.

Flournoy provided some examples of how his organization reaches out to black MSM, and offers suggestions of how organizations can apply these tools and practices for their networking.

Sites commonly used by the LGBT community such as: twitter, facebook, adam4adam, manhunt, myspace, google and craigslist are great ways to reach out for the following ways:

They are AFFORDABLE – Though some sites charge fees, others are completely free to use

They are EFFECTIVE – Within the past 3 years, his organization reached hundreds of black MSM through internet outreach. Of these, over sixty have come in for counseling and testing.

They allow for CAPACITY building – Internet Outreach includes people across the country through webinars, social media, etc.

In performing Internet Outreach, BE AWARE

  • Ensure you are qualified to serve community in the way that you are attempting to do
  • Maintain focus with clients
  • Be self-aware: Are you comfortable with social media or the population you are serving?
  • Need to understand cultural competency to reach them

Great Tips

  • Be honest about purpose about presence on site
  • Make it personalized (use name and picture)
  • Give incentives (prizes for participation)
  • To reaching out to more marginalized individuals, bring in members of those community to do outreach

If you missed the presentation, go to NYAC’s website for slides and recording of the webinar. If you attended the webinar, their website also contains additional resources on reaching out to the LGBT community through social media.

by Emilia Dunham

Network for LGBT Tobacco Control Staff

July 30, 2010 Posted by | social media, Uncategorized, webinar | , , , , | Leave a comment

Network to Present @ Getting the e-Word OUT: Using Social Media to Reach LGBT Communities

Getting The e-Word OUT
Using Social Media To Reach The LGBT Community
Monday February 8, 2010   2:00 – 5:00 PM
Chicago Department of Health
333 South State Street, 2nd Floor Boardroom, Chicago, IL 60626

Facebook •  Twitter •  Myspace •  Youtube •  Ning •  Blog •  Tweet

Social Media is all the talk these days…could it improve your program?

Getting the e-Word OUT symposium will help agencies and organizations serving the LGBT communty understand how to plan, staff and fund social media tools for programs. Not a technical discussion, but a symposium on how organizations can get results using social media.
Individuals with technical skills will improve their business planning skills, those with no technical skills will find out what skills they will need to recruit.

Who Should Attend?

  • Program Managers
  • Agency directors
  • Study coordinators
  • Public information staff
  • LGBT community organizations
  • Interested community members

What the Symposium Will Cover:

  • How do you plan for and implement a social media component in a program?
  • What about outside talent? What about costs?
  • Is there a difference between the tools?
  • What media do my clients subscribe to?
  • What have others done?

Featured Presenters:

  • Gustavo Torrez, Program Manager, National LGBT Tobacco Control Network
  • Gordon Mayer, Vice President, Community Media Workshop, Columbia College
  • Christine Cupaiuolo, Social Media Consultant
  • Lovette Ajayi, The Red Pump Project for HIV Awareness
  • Jim Pickett, Director of Advocacy AIDS Foundation of Chicago & founder of LifeLube site/blog for Gay Men’s Health
  • Simone Koehlinger, Director, Office of LGBT Health, Chicago Department of Public Health

Symposium :

The symposium begins with a panel discussion on best strategies to develop social media components for programs followed by actual case study presentations. Attendees then get to participate – asking questions, talking about their experiences and discussing the information presented.

For those who always thought they ought to be in pictures, know that the National LGBT Tobacco Control Network will video tape the entire symposium for netcast as part of the Network’s soon to be released national training program on social media. So be sure to dress for stardom!

Agenda:

  • 1:30 – Registration Opens
  • 2:00 – 2:20 PM Introductions & Welcome – Pamela McCann
  • 2:20 – 2:35 Keynote Address – Gustavo Torrez, Program Manager, National LGBT Tobacco Control Network
  • 2:30 – 3:30 PM Panel Presentation on Social Media Tools and Strategies, moderated by Gordon Mayer
  • 3:30 – 4:00 PM Case Studies:
    ~Strategies for a Nation-wide Smoking Cessation Initiative – Gustavo Torrez
    ~Developing Content for a Collaborative Website – Simone Koehlinger
  • 4:00 – 5:00 Participant Discussion & Presenters’ Closing Remarks

Sponsored by

  • Office of LGBT Health & Office of Substance Abuse and Tobacco Control Programs, Chicago Department of Public Health
  • National LGBT Tobacco Control Network

To Pre-Register for this symposium or any other questions or comments, please contact: Pamela McCann at mccann_pamela@cdph.org or 312-745-1214.

Getting The e-Word OUT is a production of the Office of LGBT Health and the Office of Substance Abuse and Tobacco Control Programs at the Chicago Department of Public Health in collaboration with the National LGBT Tobacco Control Network

Please feel free to distribute!  For promotional flyer please visit: http://tinyurl.com/yc8a5jf.

January 15, 2010 Posted by | Uncategorized | , , , | Leave a comment

   

%d bloggers like this: